Having overhauled their look and their roster this offseason, the Jacksonville Jaguars are entering what I consider the franchise’s fourth era.

From giant-killers in their early years to cocky underachievers as an adolescent franchise, to under-talented bullies after the turn-of-the-century salary cap purge, the franchise has been through a few major personality changes in its fifteen years of existence. But the Jaguars’ mentality, up until this past season, had been consistent: beat ‘em up or show ‘em up.

This timeline tracks the beatdown mentality that’s kept me a fan of the Jaguars for all their years. They’re rededicating to the kind of physicality that’s the calling card of a perennial winner; the swagger will come with time. Here’s to that.