The Bills reached back into their past again to find their new general manager.

Buddy Nix, who worked as an SEC scout for the team from 1993 to 2000, was named general manager of football operations on Thursday by team owner Ralph Wilson. Unlike GMs of the recent past, Nix’s GM title was re-defined as strictly a football only role.

The Bills, who have missed the playoffs a franchise-record 10 consecutive seasons, have drawn criticism for neglecting their football operations while concentrating on marketing to sell out their stadium. The Bills have a 5-10 record heading into Sunday’s finale against Indianapolis before yet another sellout crowd.

“It has nothing to do with marketing, advertising, tickets—just football,” Wilson said when describing Nix’ role.